The idea behind this carousel was quite simple — style has no age.

I wanted to play with the gap between younger generations, who are usually seen as the face of trends, and an older generation who still want to look cool, modern and stylish — and are actually ready to spend money on things they love.

So I created this fabulous, slightly over-the-top character to make it fun. 😎

I wanted the carousel to feel playful and easy to look through, but also to show that the same product can speak to completely different generations.

Because looking young isn’t really about your age. Sometimes it’s just about your attitude. 💛