1. Ідея та концепт

ТЗ не було — це моя чиста ініціатива для бренду, створеного українцями в Італії. В їхньому логотипі є колосся, тому я взяла культурний код «хліб — усьому голова» та вплела його в естетику теплого ретрофутуризму 80-х: золото, сонце та пшеничні поля в кожній деталі.

2. Реалізація та результат

Ролик зібрав 2 000+ переглядів, зачепив бренд і став початком нашої комерційної співпраці.

This project is for my own brand.

It started with a simple idea: what if I could actually see Scythian Eye designs walking on a runway?

I’ve been creating prints inspired by Scythian symbols, the Steppe, the Black Sea and the strength of ancient female warriors. But seeing a print on a T-shirt is one thing. In my head, there was always a much bigger world around it.

The problem was… I didn’t have models, a runway, a production team, animals.

But I had AI.

So I started building the show piece by piece. I created the location, worked on the models and their looks, experimented with different movements and camera angles, and tried to make the whole thing feel like a real fashion show rather than just a collection of AI-generated clips.

There was a lot of trial and error. Some generations were completely wrong. Some looked beautiful but didn't fit the story. I changed scenes, regenerated models, adjusted tiny details and sometimes spent hours on a few seconds of video.

And slowly, something that existed only in my imagination started becoming visible.

AI didn't give me the idea. It gave me the tools to show the idea.

Scythian Eye Fashion Show became more than a fashion video for me. It became a way to combine my designs, history, fashion, storytelling and my love of experimenting with AI into one project.

And seeing the final models walking down a runway that didn't exist anywhere except in my imagination was a very special moment.