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This project started with a small artisan business and one goal — to make the product look as premium as it tastes.
I helped develop the visual identity, including creating the OLENKA SWEET ATELIER logo, and then built a complete visual story around the brand.
For this campaign, my client wanted to do more than simply show beautiful macarons. I created an expert-style video explaining what actually makes a good macaron — the shell, texture, filling, freshness and craftsmanship — while naturally introducing OLENKA SWEET ATELIER as a premium handmade product.
I combined UGC storytelling, AI-generated visuals, product-focused scenes, voiceover, music and editing to turn a small business product into a complete branded experience.
After this project I made few visuals for this brand and developed mini cards to distribute to the clients.
Non commercial advert for my favourite product.
For this project, I wanted to explore a slightly different audience for BILO.Although the brand isn't specifically targeting children, I knew from friends that their kids genuinely love this product. That gave me the idea to create an advert that would feel visually appealing to children while still looking beautiful and engaging for adults.BILO cottage cheese is light, soft and airy, so I imagined: what if it was actually made from clouds?I created a magical world where little angels collect fluffy “clouds” and fill a bowl with them, eventually revealing the real BILO product. The fantasy naturally connects with the message “Clouds of taste and lightness.”I developed the concept, generated the AI visuals, animated the characters, created the camera movements and transitions, and edited everything into one short commercial.For me, this project was about more than creating a beautiful AI video. It was about identifying an unexpected audience insight and turning it into a visual advertising concept that could make the product memorable to both children and their parents.