This project started with a small artisan business and one goal — to make the product look as premium as it tastes.

I helped develop the visual identity, including creating the OLENKA SWEET ATELIER logo, and then built a complete visual story around the brand.

For this campaign, my client wanted to do more than simply show beautiful macarons. I created an expert-style video explaining what actually makes a good macaron — the shell, texture, filling, freshness and craftsmanship — while naturally introducing OLENKA SWEET ATELIER as a premium handmade product.

I combined UGC storytelling, AI-generated visuals, product-focused scenes, voiceover, music and editing to turn a small business product into a complete branded experience.

After this project I made few visuals for this brand and developed mini cards to distribute to the clients.