For this video, I wanted to capture the feeling of summer, humour and a good mood that I associate with enjoying Pimm’s No.1. Instead of simply showing the drink, I turned its familiar fresh ingredients into playful characters and created a small humorous story around them. The strawberry, cucumber and orange bring personality and a slightly unexpected twist to the advert, making it feel fun rather than overly commercial. The story then naturally transitions from the animated ingredients into the finished Pimm’s drink and finally to friends enjoying it together outdoors. My aim was to create that warm British summer feeling — fresh fruit, greenery, sunshine, friendship, laughter and a refreshing Pimm’s. I wanted the viewer to associate the product not just with a drink, but with a moment: summer is here, you’re with good company, and it’s time to enjoy yourself.